Jul 11, 2022
Over 8 million workers in the U.S. identify as LGBTQ+. According to a report by the UCLA School of Law, over 40% of LGBTQ+ workers (45.5%) reported experiencing unfair treatment at work, including being fired, not hired, or harassed because of their sexual orientation or gender identity at some point in their lives.
Jun 28, 2022
According to SocialToaster, on average, brands generate a 650% ROI for every dollar invested in influencer and advocacy marketing.
Yet, the reality is, most brands aren’t leveraging customer advocacy, and those that are, aren’t tracking it.
That sounds like a terrific revenue opportunity for marketing agencies.
May 9, 2022
Were you aware that Google Analytics is sunsetting their legacy offering in favor of the new GA4? Did you know that you have a limited amount of time to transition?
Aside from simply being a new way of tracking website performance, what else does this new version of Google Analytics do for your marketing agency?
May 6, 2022
Billionaire and oft-critic, Elon Musk, has successfully bid to purchase Twitter and take it back to being a privately-held company.
Does that mean Twitter will suddenly be a free-for-all? Or that there’ll be ads inserted between every tweet?
How is this really going to impact users and, specifically, the social media...
May 2, 2022
In a recent survey of agency owners, Agorapulse found that a whopping 55% of marketing agencies - over half of you - aren’t measuring the ROI or impact of social media marketing for their client’s business. As a result, 65% of agencies report having difficulties attracting and retaining clients.
You know you’re...